Crosby’s New Gatorade Ad

Very cool!

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NHL Winter Classic

I’ve just finished watching the first period of the NHL Winter Classic, being played outside at Ralph Wilson Stadium in Buffalo and pitting the Buffalo Sabers against the Pittsburgh Penguins. It’s the first NHL game to be played outside in the United States. The NHL has been outside only one other time, four years ago [...]

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Pick-up Hockey with Sidney

Proof that Canadians get far better Gatorade commercials than we do. And if you missed it a few months ago, check out the Sidney’s other Gataorade ad.

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Crosby is Youngest Art Ross Trophy Winner

Congrats to Sidney Crosby, who this week became the youngest winner of the Art Ross Trophy, given to the NHL player with the most points scored in a season. Crosby posted 120 points (36 goals and 84 assists in 79 games). That’s six points more than Joe Thornton. The 19-year-old also became the youngest NHL’er [...]

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Innerworkings of a Hockey Player’s Mind

In a new ad, Gatorade takes you inside the mind of Sidney Crosby as he goes on a breakaway. Pretty cool stuff!

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New Uniform “System”

Check out the new NHL uniform that makes its debut tomorrow night in the All-Star Game. That’s All-Star Sidney Crosby modeling the new uniform, which he has been raving about this week in the activities leading up to the All-Star Game: “With me, a lot of times I have problems with pants like on the [...]

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Crosby On Top

I’ve never talked about NHL hockey on the blog before, for no real reason other than I just haven’t been moved to do so. But it is worth noting that one of the players I like watching the most is having an incredible season. Last night, in a game against the New Jersey Flyers, Sidney [...]

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